Title:  Manager, Trade Marketing

General Responsibilities

• Oversee and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable

• Collaborate with the brand management team to develop marketing strategies and activities based on clients' business strategy and objectives to achieve annual sales targets

• Prepare product forecasts and constantly monitor inventory levels to ensure optimal supply

• Manage new product launches, including product launch plans, roll-out timings, sample preparations (where applicable), display standards, etc.

• Monitor and analyze sales trends and recommend marketing activities to achieve sales targets

• Manage market research to assess customer attitudes to the current product range and new product introductions

• Conduct product training to equip sales team with the necessary technical expertise to sell the products

• Establish and maintain ongoing relationships with clients

• Act as the first point of reference for all product related enquiries and work collaboratively with colleagues to address any issues that may arise

Functional Skills and Knowledge

• Demonstrate strong understanding of clients' industry/business/products

• Demonstrate strong client management and communication skills 

• Proven project management skills

• Strong analytical background and knowledge of statistical analysis methods 

• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions

• Demonstrate fluency in English, both written and spoken

• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Education

• Bachelor’s degree in Marketing, Business Administration, or related discipline

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