Title: Marketing Manager
Zhongshan Park, SG, SG
Job Summary
We are seeking a Marketing Manager for our Healthcare business in Singapore. The Marketing Manager will be in charge of the Pharmaceutical vertical of our Healthcare business.
- Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives.
- Managing operating departmental budgets and costs
- Accountable for net sales/EBIT/headcount responsibility, where applicable
General Responsibilities
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Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
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Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies
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Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances
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Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions
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Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
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Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
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Prepare marketing reports/updates/analysis for management presentation and decision-making
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Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments
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Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities
Job Requirements
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Demonstrate sound knowledge and understanding of the business and industry
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Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
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Demonstrate advanced research and analytical skills
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Demonstrate fluency in English (both written and spoken)
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Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline
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Master's in Marketing/Economics/Business Administration will be an added advantage
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Minimum five to eight years’ experience in a similar role in Pharmaceutical Marketing or Senior Product Management
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Minimum two to three years’ experience in a managerial capacity
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