Title:  Assistant Manager Trade Marketing

Job Summary

Developing and executing trade marketing strategies that drive brand visibility, product availability, and sales performance across various retail and distribution channels. Collaborating with sales teams, managing trade promotions, and analyzing market trends to optimize product positioning and distribution.

General Responsibilities

• Develop and implement trade marketing strategies aligned with overall business objectives.
• Collaborate with sales and marketing teams to create promotional materials and campaigns that support product launches and ongoing sales efforts.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth.
• Manage trade budgets and ensure effective allocation of resources for promotional activities.
• Build and maintain strong relationships with key stakeholders, including wholesalers, distributors, and healthcare professionals.
• Monitor and evaluate the effectiveness of trade marketing initiatives, providing insights and recommendations for improvement.
• Conduct regular training sessions for sales teams on product features,benefits, and promotional strategies.
• Prepare reports and presentations for senior management on trade marketing performance and market insights.

Functional Skills and Knowledge

• Market Analysis: Ability to analyze trends and customer behavior.
• Strategic Planning: Develop and execute effective marketing strategies.
• Project Management: Manage multiple marketing initiatives simultaneously.
• Budget Management: Oversee trade budgets and resource allocation.
• Communication Skills: Create compelling marketing materials and presentations.
• Pharmaceutical Industry Knowledge: Understanding of market dynamics and regulations.
• Trade Marketing Principles: Familiarity with promotional strategies and distribution channels.

Education and Experience

• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline. 
• Minimum 3 to 5 years of experience in a similar role.

Why It’s Great to Work at DKSH

At DKSH, we are driven by a purpose that goes beyond the ordinary: enriching people's lives. Through the products and services we provide, DKSH positively impacts millions of lives everyday. Join our team where entrepreneurship meets flexible work arrangements. Take the leap and start a journey where you can grow and make a difference! https://www.dksh.com/careers