Title:  Marketing Specialist

The Marketing Specialist is responsible for planning, executing, and optimizing marketing strategies that drive the visibility and commercial growth of DKSH's healthcare products and services in Laos. This role makes a meaningful contribution to DKSH's business by bridging cross-functional teams and delivering impactful campaigns that strengthen brand presence and support healthcare audiences.

• Lead the development and execution of comprehensive marketing plans that support product launches, service promotions, and integrated campaigns to deliver measurable business outcomes.
• Generate actionable market intelligence through market analysis, competitor research, and customer insights to identify and capitalize on growth opportunities.
• Align marketing strategies with cross-functional teams including sales, medical, and product to ensure cohesive and effective execution.
• Design and deliver multi-channel campaigns spanning digital platforms, social media, events, and print, continuously optimizing performance against key performance indicators (KPIs).
• Develop compelling, regulation-compliant content and marketing materials tailored for healthcare audiences including doctors, clinics, and patients, encompassing brochures, presentations, digital content, and product information.
• Uphold consistent brand identity across all materials and touchpoints, supporting brand-building activities for healthcare products and services.
• Plan and deliver medical conferences, seminars, workshops, and promotional events, coordinating with vendors, agencies, and partners to ensure seamless execution.
• Champion medical education and healthcare awareness initiatives that reinforce DKSH's reputation as a trusted healthcare partner.
• Track, analyze, and report on marketing performance, return on investment (ROI), and market trends, providing strategic recommendations to improve marketing effectiveness.
• Administrative duties and coordination tasks as required.

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
• 2 to 3 years of marketing experience, preferably in the healthcare, pharmaceutical, or medical device industry.
• Strong understanding of healthcare marketing principles and industry regulations.
• Excellent communication and content-writing skills, with the ability to craft clear and engaging materials for diverse healthcare audiences.
• Demonstrated ability to manage multiple projects and meet deadlines in a dynamic environment.
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint.
• Fluency in the local language with basic proficiency in English, both written and spoken.

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Marketing.