Title: Senior Specialist Marketing
Toa Payoh, SG, SG
About the Role
The Senior Specialist, Marketing drives the planning and execution of integrated marketing campaigns that connect customer insights with measurable business outcomes across DKSH's portfolio. This role plays a key part in advancing brand visibility, accelerating sales pipeline growth, and ensuring alignment across multiple channels, brands, and stakeholder groups.
What You Will Deliver
- Support the planning and budgeting of integrated marketing campaigns to ensure strategic alignment and effective resource allocation
- Leverage customer and market insights to define priority segments, sharpen targeting and messaging, and validate campaign direction against business and pipeline needs
- Lead end-to-end execution of campaigns across multiple formats including webinars, seminars, workshops, exhibitions, Electronic Direct Mail (EDM), and social media, ensuring alignment with business objectives with minimal supervision
- Analyse campaign performance indicators such as lead generation, engagement, and opportunity conversion to drive continuous improvement
- Build and maintain strong partnerships with sales teams and principals to align marketing activities with market priorities and pipeline needs
- Translate product and business priorities into compelling briefs, messaging frameworks, and customer-facing marketing collaterals, while driving timelines and ensuring quality delivery
- Create engaging digital content including success stories, interviews, and feature articles for web and digital platforms
- Support sales excellence by contributing to pipeline management and tracking commercial opportunities
What You Bring
- Degree in Business or Marketing with an interest in the scientific field; or a degree in Science or Engineering such as Life Sciences, Chemistry, Biomedical, or Engineering with an interest in marketing
- Minimum 3 years of relevant working experience
- Experience in project management with the ability to manage multiple priorities simultaneously
- Experience in identifying market trends and insights is an advantage
- Experience in using Customer Relationship Management (CRM) platforms such as Salesforce
- Proficiency in Microsoft Office applications including PowerPoint, Word, and ExcelExperience in using design tools such as Canva and Adobe suite
Why Join DKSH
At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Marketing.
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