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Title:  Specialist, Trade Marketing

Location: 

Taguig City, Metro Manila, PH, 1630

Global Business Unit:  HEALTHCARE
Job Function: 
Requisition Number:  250896
Description: 

Job Summary

 

The Trade Marketing Specialist supports the planning, coordination, execution, and evaluation of trade marketing programs to drive sales growth, strengthen brand visibility, and enhance in-store execution. The role works closely with Sales, Marketing, clients, and external partners to ensure the effective implementation of trade promotions, merchandising activities, and retail activation programs.  

 

Business Metrics

  • Standard and on time execution against plan (Shopper, Pharmacy Study, Activation and Merchandising, Distribution & Reach Plans and Manpower Deployment).
  • Support the National Trade Marketing Manager (NTMM) in developing client activation plans, coordinating requirements, and ensuring effective implementation. 

 

General Responsibilities

  • Support the development and execution of trade marketing plans aligned with business and client objectives.
  • Coordinate the implementation of trade promotions, in-store activations, merchandising programs, and point-of-sale materials across assigned channels.
  • Monitor and track program performance, sales results, and trade investments, and provide regular reports and actionable insights.
  • Conduct market visits and gather customer, competitor, and channel insights to support trade marketing initiatives and recommendations.
  • Ensure timely deployment and effective execution of trade marketing activities in collaboration with Sales teams, agencies, and external partners.
  • Support budget monitoring, documentation, claims processing, and administrative requirements related to trade marketing activities.
  • Maintain trade marketing databases, trackers, and reports to support business reviews and decision-making.
  • Ensure compliance with established trade marketing processes, standards, and policies.
  • Prepares data set for analysis and insight generation by the NTMM
  • And other tasks assigned to by NTMM related to client requirements.

 

Background and Qualifications

  • Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related discipline. 
  • Minimum 1–3 years of relevant experience in Trade Marketing, Field Marketing, Retail Execution, Agency Operations, or a related commercial function. 
  • Experience supporting trade promotions, merchandising programs, in-store activations, or field marketing initiatives. 
  • Strong analytical, coordination, and stakeholder management skills. 
  • Experience in healthcare, pharmaceutical, FMCG, consumer electronics, or related industries is an advantage. 
Requisition Number:  250896
Job Function: 

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