Title:  Specialist Marketing

Job Summary

Support implementation of marketing plans, creation of marketing tools and coordination of product communication activities. Conduct basic research and compile marketing information for reporting purposes

General Responsibilities

• Support superior in managing day-to-day operating expenditure against operating budgets to ensure efficient usage of resources
• Coordinate and provide administrative support in implementing marketing plans for products and services to achieve business objectives and marketing strategies
• Maintain records of actual marketing expenditures and supporting documents for comparisons against budget
• Conduct basic/desk research and systematically compile data for analysis to derive market information
• Create marketing tools (e.g. leaflets, banners, booth materials, etc.) to ensure effective execution of advertising and promotion activities
• Provide administrative support in organizing product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Assist in the compilation of marketing information/updates and market research data/analysis as inputs to management report preparation
• Support business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities
• Work closely with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities

Functional Skills and Knowledge

• Demonstrate a basic knowledge and understanding of the business and industry
• Demonstrate a basic knowledge in the company's products/services and application of marketing principles/practices
• Demonstrate basic research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in local language and ideally in English, both written and spoken

Education

Diploma or professional qualification in Marketing/Economics/Business Administration or a related discipline