Title:  Director Commercial Excellence & Data Analytics

** HEC BU (헬스케어사업부) 채용 건입니다. **

General Responsibilities

•  Define Omnichannel Engagement and digital strategy, including new channel activation, customer segmentation based on channel preferences, digital content planning and execution of format adaptation, FF planning tools and capability building / training programs for marketers and sales force.
• Analyze and evaluate the profitability of current distribution structures along with the third-party promotions; plan and propose a robust trade & distribution structure to achieve distribution synergy and profitability.
• Provide Sales and Marketing teams with leadership and direction to achieve the overall sales, profit and market share position of the business.
• Design and develop marketing objectives, strategies, annual brand/trade marketing, and ethical and sales plans in coordination with local brand/trade/ethical managers to ensure timely execution.
• Optimize performance and manage daily operations. Track and monitor the performance of the trade and distribution partners, to ensure service quality and customer satisfaction.
• Determine appropriate opportunities for distribution models to hospitals, pharmacies and the patient on a product and channel basis.
• Oversee all matters related to tender, contract, and pricing in the country.
• Maximize revenue in the country by identifying tender opportunities with the government and contracting opportunities in the private sector.
• Identify risks and develop mitigation plans to minimize the revenue impact.
• Drive all commercial and patient loyalty programs.
• Business development: new launches planning, Go-To-Market Model
• Maintain commercial data analytics, including IQVIA, market research, and Power BI, provide insights for commercial strategies and effectiveness.
• Lead and coach a high-performing team in developing talents for succession planning.
• Engage and develop colleagues across businesses and functions.
• Maintain and uphold the Company business code of conduct and compliance.
• Ensure high standards of compliance to norms, policies, and procedures.
• Instills a proactive compliance risk management culture throughout the team and cross-functional organization.
• Deliver Sales Force Excellence through the standard processes.

• Lead and support the commercial community with regular engagement, proactive sharing of successes and seek input for all key developments.
• Drive self-learning in commercial-related activities with respect to the DKSH business model, its unique challenges and the DKSH way of working.

Functional Skills and Knowledge

• Demonstrated capability to translate growth strategies into practical sales plans, best practices, and operational structures with a broad portfolio of business models and industry vertical commercial experiences.
• Strong negotiation skills with commercial acumen and the ability to partner effectively with senior leaders of the business partners and distributors.
•  Experience in contracting, pricing, and understanding P&L
•  Experience in working cross-functionally and across business units to develop strategy and implementation plans.

Education

Degree in Marketing, Business or Science Discipline or equivalent; master’s degree preferred.