Title:  Senior Manager, Marketing Management

Job Summary

• Identify Ethical Marketing landscape and develop Ethical marketing strategy
• Work closely with Ethical sales team for execution plan, budget planning and tracking
• Work with marketing brand team for HCPs communication plan and HCPs materials
• Develop and implement training program to support all roles to achieve company goals

General Responsibilities

• To achieve overall business and sustainable growth
• Involve and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Identify Ethical marketing landscape and competitive landscape
• Develop Ethical marketing strategy, campaign to support business growth and align with brand strategy and brand positioning
• Lead launch readiness program for NPI (pre-launch and post launch plan) to ensure the successful launch of new products in Ethical channel
• Work with brand team for HCPs communication plan, material developments, product presentation, and roll out to Ethical team
• Collect and deep dive analysis market information by working closely with superior and team to develop annual initiated strategic marketing plan (SWOT) according to market situation and it’s applicable for the field forces (FF) execution. 
• Work with Ethical Sales Manager to identify skills development needs, and provide training and assessment ie. Product knowledge training, regular product knowledge test (Abbott Sumtotal Program), Consultative selling skills training and in-field with Ethical sales team for further development
• Initiate plan, develop presentation, design and ensure approval for all promotional materials, gimmicks, scientific studies, etc. and train medical representatives.
• Lead engagement plan with local medical association, Organize activities to ensure that all planned activities will be conducted, as medical meetings, e.g. symposium, booth exhibitions, Doctor 
• Presentation Programs, Midwife Presentation Program, Pharmacy 
• Presentation program, Press Release activities to promote the product and create product acceptance/awareness (Event arrangement & management) and work closely to intergrade CME program by conjunction with Cambodia Medical Association and hospital workshop. 
• Work/ in-field with Ethical sales team to get customer insight and lead KOLs engagement program to build brand advocates and speaker pools
• Collaborate with the brand management team to develop marketing strategies and activities based on clients' business strategy and objectives to achieve annual sales targets.
• Establish and maintain ongoing relationship with all stakeholder (as clients, customers, colleagues, peers and other function) 
• Other’s task assigned by superiors.

Functional Skills and Knowledge

• Demonstrate strong understanding of clients' industry/business/products
• Demonstrate strong client management and communication skills with ability of solving problems. 
• Strong analytical background and knowledge of statistical analysis methods and transforming to strategy
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
• Demonstrate fluency in English, both written and spoken
• Well communication and collaborating with all stakeholders (Colleagues, Customers, Pears…)
• Demonstrate proficiencies in office productivity tools (e.g. Excel, 
• Word and PowerPoint) and reporting

Education

• Bachelor’s degree in Marketing, Business Administration, or related discipline