Title:  Manager, Channel Marketing

Job Summary

Lead development and implementation of modern trade (MT) and Ecommerce plans and activities Manage trade inventory (Tier2) and price index to meet target sets with the client

General Responsibilities

• Lead development MT and Ecommerce strategy. Provide guidance in translating strategy into impactful programs to achieve defined business objectives.
• Manage and monitor budget investment in MT and Ecommerce platform
• Drive offtake and well-managed trade inventory to reach target set.
• Lead the development and execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives.
• Drive monitoring of target achievements/return on investment and the effectiveness of trade marketing programs executed. 
• Lead the preparation of sales, trade inventory and price index reports and analysis for decision making
• Develop category-specific strategies and budgets in consultation with internal stakeholders (e.g. Field Sales, Business Development, Client Management, Customer Account Management, Field Marketing), ensuring alignment with sales strategies, marketing initiatives, etc.
• Build and maintain relationships with clients and vendors to ensure effective execution of trade marketing plans.

Functional Skills and Knowledge

• Demonstrate advanced knowledge and understanding of the business and industry, including product categories and channels.
• Proven capabilities in marketing planning, market research and demand forecasting, as well as a deep understanding of customer needs and client marketing needs.
• Demonstrate advanced research and analytical skills.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).
• Demonstrate fluency in English (both written and spoken).

Education

• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline

Work Experience

• Minimum two or three years’ experience in a similar role  
• Minimum three to five years’ experience in a managerial capacity