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Title:  Manager, Brand Management

Location: 

Phnom Penh, KH, KH

Global Business Unit:  CG
Job Function:  Client Management
Requisition Number:  186964
Description: 

Job Summary

Develop and execute marketing strategies and activities to help our clients achieve their sales targets and build brand awareness

General Responsibilities

  • Manage operating departmental budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable
    • Develop and execute marketing strategies and activities, based on clients' business strategies and objectives to achieve annual sales targets
    • Define advertising objectives, recommend choice of media, and allocate resources so that advertising and promotional activities are effective and appropriate for their intended audience
    • Prepare marketing budgets and allocation for clients to optimize funds and increase sales objectives
    • Monitor and follow up on the execution progress of the marketing plans for clients
    • Conduct performance review meetings with clients on the implementation/progress of marketing strategies and plans
    • Measure and track return on investment for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness
    • Cooperate with clients and other external third parties for marketing activities
    • Strengthen and/or maintain close relationships with key clients 
    • Analyzing market trends and preparing forecast for management evaluation and insight
    • Evaluate the impact of marketing programs in achieving objectives, including the impact of digital marketing, consumer promotion and ground activation.
    • Other task assigned by immediate managers.

Functional Skills and Knowledge

  • Demonstrate strong understanding of clients' industry/business/products
  • Demonstrate strong client management and communication skills
  • Demonstrate working knowledge on principles and methods of marketing strategy, advertising and promotion
  • Demonstrated knowledge on media production, communication and dissemination techniques and methods
  • Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
  • Demonstrate fluency in English, both written and spoken
  • Demonstrate proficiencies in office productivity tools (e.g. Excel, 
    Word and PowerPoint)

Education

  • Bachelor’s degree in Marketing, or related discipline
  • Minimum 3 - 5 years’ experience in Marketing
Requisition Number:  186964
Job Function:  Client Management

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