Title:  Manager, Brand Management

Job Summary

Develop and execute marketing strategies and activities to help our clients achieve their sales targets and build brand awareness

General Responsibilities

• Manage operating departmental budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable
  • Develop and execute marketing strategies and activities, based on clients' business strategies and objectives to achieve annual sales targets
  • Define advertising objectives, recommend choice of media, and allocate resources so that advertising and promotional activities are effective and appropriate for their intended audience
  • Prepare marketing budgets and allocation for clients to optimize funds and increase sales objectives
  • Monitor and follow up on the execution progress of the marketing plans for clients
  • Conduct performance review meetings with clients on the implementation/progress of marketing strategies and plans
  • Measure and track return on investment for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness
  • Cooperate with clients and other external third parties for marketing activities
  • Strengthen and/or maintain close relationships with key clients 
  • Analyzing market trends and preparing forecast for management evaluation and insight
  • Evaluate the impact of marketing programs in achieving objectives, including the impact of digital marketing, consumer promotion and ground activation.
  • Other task assigned by immediate managers.

Functional Skills and Knowledge

• Demonstrate strong understanding of clients' industry/business/products
• Demonstrate strong client management and communication skills
• Demonstrate working knowledge on principles and methods of marketing strategy, advertising and promotion
• Demonstrated knowledge on media production, communication and dissemination techniques and methods
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
• Demonstrate fluency in English, both written and spoken
• Demonstrate proficiencies in office productivity tools (e.g. Excel, 
  Word and PowerPoint)

Education

• Bachelor’s degree in Marketing, or related discipline
• Minimum 3 - 5 years’ experience in Marketing