Title:  Executive Trade Marketing

Job Summary

Supervise and coordinate team performance to achieve display targets for assigned businesses/territories and overall business objectives

General Responsibilities

• Executing and monitoring visibilities plan, Plan-o-gram guidelines and share of shelf day-to-day operating expenditure against operating budgets to ensure efficient usage of resources.
• Track team progress against key performance indicators (SOS, Visibilities, inventory, user recruitment and sale offtake). Provide timely feedback to team members on the execution of visibility plans.
• Execute visibility plan and activities for assigned businesses/territories, including adequate stock, proper pricing structures, promotional campaigns, planogram implementation, etc.
• Monitor competitor activities/innovations and recommend practical actions to counter competition. Analyze customer feedback/insights and channel actions required by respective functions for resolution
• Implement loss-prevention SOS with outlets/stores
• Maintain relationships with customers through understanding and meeting their requirements
• Other’s task assigns by manager

Functional Skills and Knowledge

• Demonstrate a good working knowledge and understanding of the industry/market/competitors/customers
• Demonstrate a good working knowledge in the management of retail operations
• Demonstrate basic research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in local language both written and spoken

Education

Degree or professional qualification in Business Studies/Marketing/Economics or a related discipline