Title:  Assistant Manager, Digital Marketing

Job Summary

Strategic plan of digital and CRM projects to drive business growth from CRM lens to help grow brands’ influence and have a conversion strategy in place while also increasing brand loyalty and awareness

General Responsibilities

• Initiate, propose, and implement impactful digital campaign to drive brand and business growth with relevant brands/clients to engage users with the brands
• Responsible for planning content marketing campaigns, creative design concept/visualization and executing with relevant designers
• Identifying the latest trends and leveraging them.
• Coordinating with designers, SEO experts, and social media marketers. Working closely with designers to ensure the deliverables met the objectives and clients’ needs
• Ensuring consistency with brand messaging align with the respective brand code
• Create engaging and quality content for different platforms and channels.
• Tracking results and optimizing the social media marketing strategy and effectively allocating the budgets for paid marketing.
• Tracking and analyzing performances of campaigns.
• Reporting performances of all campaigns to clients and stakeholders on a regular basis
• Conduct research on effective website layouts and features, advise on evidence-based and experimental changes to our platforms, and monitor the effectiveness of strategies by inspecting standardized metrics
• Others as assigned by manager

Functional Skills and Knowledge

• Proven working experience in digital marketing
• Demonstrable experience leading and managing social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Working knowledge of ad serving tools
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in local language and ideally in English, both written and spoken
• Lead in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing 

Education

Diploma or professional qualification in Marketing/Economics/Business Administration or a related discipline