Title:  Assistant Manager, Digital Marketing

Job Summary

Strategic plan of digital and CRM projects to drive business growth from CRM lens to help grow brands’ influence and have a conversion strategy in place while also increasing brand loyalty and awareness

General Responsibilities

• Responsible for analysis of digital and CRM data and translate to actionable strategic plan to drive business
• Manage digital and CRM budget
• Initiate, propose, and implement impactful digital campaign to drive brand and business growth
• Work closely with brand marketing to support on campaign building in digital aspect, lay down campaign omnichannel journey
• Manage contents for the website and social media platforms
• Work with various content formats to drive effective execution of respective social media and digital channels
• Track all digital and CRM channels’ traffic flow and CRM campaigns
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Work and lead third party agency to drive projects execution and result
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms
• Optimize digital and CRM resources to acieve better result
• Identify trends and insights, and optimize spend and performance based on the insigh
• Brainstorm new and creative growth strategy
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Optimize user generated funnels to ensure efficient KPI reach
• Evaluate emerging technologiesConduct research on effective website layouts and features, advise on evidence-based and experimental changes to our platforms, and monitor the effectiveness of strategies by inspecting standardized metrics

Functional Skills and Knowledge

• Proven working experience in digital marketing
• Demonstrable experience leading and managing social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Working knowledge of ad serving tools
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in local language and ideally in English, both written and spoken
• Lead in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

Education

• Diploma or professional qualification in Marketing/Economics/Business Administration or a related discipline