Title:  Assistant Manager, Brand Management

Job Summary

Propose, execute, manage day-to-day marketing activities to help our clients achieve their sales targets and build brand awareness

General Responsibilities

• Propose strategic plan and execute to build the brand and drive penetration
• Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
• Support in developing and executing marketing strategies and activities to achieve clients' annual sales targets
• Design advertising and promotional activities for client based on marketing strategies
• Evaluate and obtain the most reasonable rates for advertising and promotional activities
• Prepare reports to superior and clients on the progress of marketing plans
• Coordinate performance review meetings with clients on the implementation/progress of marketing strategies and plans
• Design and conduct assessment for overall marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness
• Coordinate and communicate all planned activities to all operational departments and Business Units
• Establish close business relationships with media, advertising agents and industry players
• Other’s task assigns by manager

Functional Skills and Knowledge

• Demonstrate strong understanding of client’s industry / business / products
• Demonstrate strong client management and communication skills
• Demonstrate working knowledge on principles and methods of marketing strategy, advertising and promotion
• Demonstrate knowledge on media production, communication and dissemination techniques
• Demonstrate appreciation and respect for cultural sensitivities especially in cross country / cultural interactions
• Demonstrate fluency in English, both written and spoken.

Education

• Bachelor’s degree in Marketing, or related discipline