Title:  Senior Manager Trade Marketing (FMCG)

About The Role

The Senior Manager, Trade Marketing is responsible for leading channel marketing strategies and execution across Modern Trade (MT), General Trade (GT), and e-commerce platforms within DKSH's Consumer Goods division in Malaysia. This role also spearheads the Sales and Operations Planning (S&OP) process, ensuring seamless coordination between commercial, supply chain, and marketing teams to optimize forecast accuracy, inventory health, and customer satisfaction.

What You Will Deliver

• Develop, monitor, and oversee the implementation of trade marketing plans across relevant channels and product categories to achieve defined business objectives
• Oversee and manage the implementation of standardized trade marketing processes, tools, and approval workflows to ensure smooth and compliant execution of all trade marketing activities
• Develop and execute trade marketing plans tailored to Fast Moving Consumer Goods (FMCG) channels including Modern Trade, General Trade, and e-commerce
• Drive in-store visibility, shopper engagement, and promotional effectiveness to maximize brand presence and sell-through across all channels
• Collaborate with Sales and Brand teams to localize marketing campaigns and maximize Return on Investment (ROI) across all trade activities
• Analyse consumer behavior, category trends, and competitor activity to generate actionable insights that inform trade marketing strategy and investment decisions
• Manage trade marketing budgets with rigor, evaluating performance metrics to ensure efficient allocation of resources and clear accountability for results
• Partner with internal stakeholders to align trade marketing initiatives with sales priorities, ensuring a holistic and integrated approach to meeting customer needs
• Lead the monthly S&OP cycle, aligning demand forecasts with supply capabilities and commercial targets to drive organization-wide business alignment
• Consolidate inputs from Sales, Marketing, and Finance teams to build robust and data-driven demand plans
• Monitor forecast accuracy and drive continuous improvement initiatives to enhance planning precision and operational efficiency
• Partner with the supply chain team to ensure optimal inventory levels and service delivery rates across all channels
• Provide senior leadership with timely and actionable insights on demand trends, business risks, and growth opportunities
• Set clear strategic direction and cascade team and function goals effectively to ensure alignment, ownership, and accountability across the team
• Drive team learning and development in Trade Marketing practices and DKSH values, while pursuing continuous self-improvement to lead by example and build a high-performing function
• Administrative duties and coordination tasks as required

What You Bring

• Degree or professional qualification in Business Studies, Marketing, Economics, or a related discipline
• Minimum 10 years of experience in a similar industry, with at least 5 years in a managerial capacity
• Advanced knowledge and understanding of the industry, market landscape, competitors, and customers
• Proven customer development and account management experience in the FMCG industry
• Strong understanding of FMCG channel dynamics and shopper behavior across Modern Trade, General Trade, and e-commerce
• Proven experience leading S&OP processes and driving cross-functional collaboration
• Ability to build strong client relationships and manage multiple accounts simultaneously
• General understanding of supplier and customer relationship management, including supply chain, field marketing, and branding
• Advanced research and analytical skills with the ability to derive actionable insights from complex data sets
• Demonstrable experience in negotiating effectively and consistently meeting client requirementsIn-depth understanding of sales performance metrics and how to translate them into commercial action
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint
• Fluency in English, both written and spoken. 

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Trade Marketing.