Title:  Senior Manager Product Management

About the Role

The Senior Manager, Product Management is a senior marketing leader within DKSH's Healthcare business, responsible for driving brand strategy, portfolio performance, and commercial growth across key market segments in Malaysia. This role is pivotal in shaping DKSH's competitive positioning, building meaningful stakeholder relationships, and delivering sustainable business outcomes through strategic leadership and cross-functional excellence.

 What You Will Deliver

• Lead the development and execution of annual brand strategies, portfolio plans, and commercial priorities to drive sustainable growth, market share expansion, and profitability
• Own end-to-end brand performance across General Practitioner (GP), private hospital, and government sectors, ensuring delivery of sales, market share, and financial objectives
• Develop and implement integrated marketing plans, customer engagement strategies, and omnichannel initiatives aligned with business goals and customer needs
• Drive portfolio lifecycle management, including product launches, indication expansions, line extensions, and loss-of-exclusivity strategies
• Identify and prioritize growth opportunities through market segmentation, customer insights, and competitive intelligence
• Lead strategic discussions with principals and executive management, making data-driven decisions and proactively managing business risks to drive long-term portfolio growth
• Assume full accountability for brand Profit and Loss (P&L) performance, including revenue growth, gross margin, profitability, and return on investment of marketing initiatives
• Lead sales forecasting, demand planning, and inventory management in partnership with Sales, Supply Chain, Finance, and principals to ensure business continuity and optimize working capital
• Monitor Key Performance Indicators (KPIs) and proactively implement corrective actions to address business gaps and risks
• Manage marketing budgets effectively, ensuring optimal allocation of resources and strong return on investment
• Lead monthly, quarterly, and annual business reviews with senior management and principals, providing strategic recommendations to drive performance
• Develop and lead customer engagement strategies targeting healthcare professionals, specialists, Key Opinion Leaders (KOLs), pharmacists, hospital stakeholders, medical societies, and institutional customers
• Lead the planning and execution of scientific engagement activities, including Continuing Medical Education (CME) programmes, advisory boards, symposiums, workshops, webinars, congresses, and speaker development initiatives
• Build strong relationships with key healthcare stakeholders to enhance brand advocacy, customer loyalty, and market access opportunities
• Partner with Medical Affairs to ensure scientific communication and educational activities are aligned with customer needs and compliance requirements
• Lead engagement with healthcare institutions, formulary decision-makers, procurement stakeholders, payers, medical societies, and government agencies to strengthen market access and business opportunities
• Drive institutional access strategies and support tender, formulary, and reimbursement opportunities where applicable
• Collaborate with principals to align strategic priorities, maximize portfolio opportunities, and identify new growth initiatives
• Lead analysis of market dynamics, customer trends, competitive landscape, healthcare policies, reimbursement developments, and treatment guideline changes, translating insights into actionable commercial strategies
• Lead cross-functional teams comprising Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and external partners to ensure flawless execution of strategic initiatives
• Ensure all brand activities comply with company policies, industry regulations, ethical standards, and compliance requirements
• Coach, mentor, and develop Product Managers, Product Specialists, and junior marketing team members to strengthen commercial capabilities and succession readiness
• Serve as a key member of the business leadership team, contributing to portfolio strategy, resource prioritization, and organizational planning 

 What You Bring

• Degree in any field
• Minimum 8 years of relevant working experience in a similar marketing or product management role; experience in the healthcare industry is an added advantage 

 Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Marketing. 

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