Apply now »

Title:  Senior Executive, Product Managment

Location: 

Petaling Jaya, MY, MY

Global Business Unit:  HEC
Job Function:  Marketing
Requisition Number:  186351
Description: 

Job Summary

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

 

Key Reponsibilities

  • To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
  • To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
  • To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
  • To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
  • To ensure optimum balance between various marketing activities: 
  • Brand building exercises (media advertising, PR/ event sponsorships, product launches, sampling etc).
  • Product / Category Education (internal & external product trainings, webinars etc).
  • All trade marketing activities, (for example POSM deployment, promoters, fixtures, display stands, planogram, trade campaigns etc).
  • Consumer marketing (sampling, bundle buys, gift with purchase, digital /ecommerce platforms etc) 

General Responsibilities

Advertising & Promotion 

  • Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
  • To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.
  • Consumer marketing (GWP, PWP etc.) to increase sell-through and strengthen market share.Product Management:
  • To play a strategic role in ensuring range and product selection meets trends and requirements.
  • To monitor the brand’s proactive approach towards consumer preferences at the local level.
  • To ensure inventory levels are managed within contractual agreements.
  • To ensure trade returns are managed within contractual agreements.
  • To conduct financial feasibility study of promotion activities to ensure in line with profit objectives. 

 

Business Management

  • To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
  • To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
  • To liaise closely with clients to secure full or partial activities funding ad-hoc activities. 

Functional Skills and Knowledge

  • Minimum 3-5 years relevant of work experience, preferably in a similar Industry. 
  • Possess good communication skills.
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Education

Minimum Bachelors Degree in relevant field.

Requisition Number:  186351
Job Function:  Marketing

Apply now »