Title:  Senior Executive, Product Management

Job Summary

• The incumbent is responsible for supporting the Consumer Health/OTC team on matters related to product management/marketing. 
• To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
• To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
• To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.

General Responsibilities

Advertising & Promotion 

• Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
• To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.

Product Management 

• To play a strategic role in ensuring range and product selection meets trends and requirements.
• To monitor the brand’s proactive approach towards consumer preferences at the local level
• To ensure inventory levels are managed within contractual agreements.
• To ensure trade returns are managed within contractual agreements.

Business Management

• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
• To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.

Trade Marketing 

• Custodian of the brand’s image at retail level. To determine merchandising standards.
• To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP’s in trade.

Functional Skills and Knowledge

• Minimum 3-5 years relevant of work experience, preferably in a similar Industry. 
• Possess good communication skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Education

Minimum Bachelors Degree in relevant field.