Title:  Executive, Product Management

Job Summary

• Support the Senior Manager to plan, organise and implement activities in line with Department marketing objectives, integrating directions from brand principals and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

• To manage the P&L of agencies within assigned portfolio and ensure preset objectives are met through execution of sound marketing strategies. 
• To receive the approved Marketing Working Budget (MWB) and allocate toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant principals’ brands.
• To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.

General Responsibilities

Product Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements.
• To provide listing standards for the various distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks. etc.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor, and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards…etc., to be executed by the sales and finance teams.

Business Management

• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
• To ensure pre-financing of marketing activities on behalf of principals are recovered within agreed terms.
• To liaise closely with principals to secure full or partial activities funding for ad-hoc activities.

Functional Skills and Knowledge

• Demonstrate basic knowledge and understanding of the industry/ market/ competitors/ customers/ products/ services and selling skills.
• Strong communication and negotiation skills.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).
• Good command in English, both written and spoken.

Education

• Minimum Degree in Marketing/Business Administration or related field. 

Work Experience

• Minimum 2-3 years relevant work experience, preferably in Consumer Health/FMCG.