Title:  Assistant Manager Trade Marketing

Job Summary

• Jointly develop and execute trade promotions for clients to drive sales in retail.
• Execution of trade marketing plan.
• Management BTL expenses
• Track & monitoring progress of campaigns.
• Conduct business review with client. 

General Responsibilities

• Support the development, monitoring, and execution of trade marketing plans across assigned channels and product categories to achieve business objectives. 
• Work closely with clients to align on trade marketing strategies, promotional plans, and execution priorities.
• Partner closely with the Sales team to effectively “download” trade marketing plans and ensure strong in-market execution through sales representatives.
• Monitor and track campaign performance, sales uplift, and key KPIs to evaluate effectiveness of trade activities.
• Analyze market trends, customer insights, and competitor activities to support trade marketing decisions.
• Plan, manage, and monitor the efficient utilization of trade spend budgets, including tracking accruals and BTL expenses.
• Consolidate trade marketing plans from multiple clients into coordinated execution plans. 
• Ensure smooth execution of in-store activities, merchandising initiatives, planograms, and point-of sale (POS) materials.
• Conduct regular business reviews with clients to track performance, identify opportunities, and align on next steps.
• Provide trade performance and trade spend reports with actionable insights by channel and product category.
• Collaborate with internal cross-functional teams (e.g., Sales, Business Operation) to ensure alignment and seamless execution.
• Ensure adherence to trade marketing processes, tools, and approval workflows.
• Support product training programs and engagement activities (e.g., CPE) where required. 

Functional Skills and Knowledge

• Good understanding of trade marketing, retail channels, and distributor business models.
• Strong analytical and problem-solving skills with ability to interpret sales and market data. 
• Ability to coordinate multiple stakeholders and ensure execution excellence at store level.
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word).
• Good communication and stakeholder management skills.
• 3–5 years of relevant experience in trade marketing, sales, or distributor environment.  

Education

Bachelor’s Degree in Business, Marketing, Pharmacy, or a related field. Relevant experience in trade marketing, sales, or FMCG/healthcare distribution is preferred.