Apply now »

Title:  Senior Executive Field Sales


Penang, MY, MY

Job Function:  Sales
Requisition Number:  149590

Job summary:

A Senior Sales Executive in the electrical appliances industry plays a crucial role in driving revenue and promoting the products of their company. The job involves a combination of customer relationship management, product knowledge, and sales strategy.


General Responsibilities:

  1. Product Knowledge:
  • Develop a deep understanding of the electrical appliances offered by the company.
  • Stay updated on product features, specifications, and benefits.

2. Sales Planning:

  • Develop and implement sales strategies to achieve or exceed sales targets.
  • Identify potential markets and customer segments for electrical appliances.

3. Customer Relationship Management:

  • Build and maintain strong relationships with clients and customers.
  • Address customer inquiries and concerns promptly and professionally.

4. Sales Presentations:

  • Conduct product demonstrations and presentations to potential customers.
  • Highlight the unique selling points and advantages of the electrical appliances.

5. Lead Generation:

  • Identify and generate leads through various channels, including cold calling, networking, and referrals.
  • Collaborate with marketing to leverage lead generation activities.

6. Sales Negotiation:

  • Negotiate terms and conditions with customers to close sales deals.
  • Work to secure favorable agreements for both the customer and the company.

7. Quotation and Proposal Creation:

  • Prepare and present quotations or proposals for potential clients.
  • Ensure that proposals align with customer needs and company capabilities.

8. Market Research:

  • Stay informed about industry trends, competitor activities, and market conditions.
  • Use market insights to adapt sales strategies and identify new business opportunities.

9. Order Processing:

  • Facilitate the order processing and ensure accurate and timely delivery of electrical appliances.
  • Coordinate with other departments to fulfill customer orders.

10. Sales Reporting:

  • Maintain accurate records of sales activities, including leads, opportunities, and closed deals.
  • Prepare regular sales reports for management.

11. Customer Feedback:

  • Gather customer feedback on products and services.
  • Communicate feedback to the product development team for continuous improvement.

12. After-Sales Support:

  • Provide support to customers after the sale, addressing any issues or concerns.
  • Facilitate warranty claims and service requests.

13. Training and Product Knowledge Transfer:

  • Train other sales team members on product knowledge and sales techniques.
  • Conduct training sessions for retailers and distributors.

14. Meeting Sales and collection Targets:

  • Work diligently to meet or exceed sales targets and quotas set by the company.
  • Develop strategies to overcome obstacles and challenges in achieving sales goals.
  • Manage collection in a timely manner.

15. Team Collaboration:

  • Collaborate with other departments, including marketing, customer service, and product development, to ensure a cohesive approach to customer satisfaction and business growth.

16. Event and Roadshows:

  • Work and retailers and Marketing team, organize trade fairs and events to promote company products or stock clearance. 

Functional Skills and Knowledge:

  • Demonstrate sound knowledge and understanding of the Consumer Appliances industry/market/competitors/customers
  • Demonstrate sound knowledge and a proven sales track record in assigned territories/products/services and an existing network of contacts
  • Demonstrate strong communication and negotiation skills
  • Demonstrate advanced research and analytical skills
  • Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
  • Demonstrate fluency in English (both written and spoken), able to converse and speak well in Mandarin and Bahasa.
  • Demonstrate the ability and willingness to travel


SPM, Diploma, Degree or professional qualification in Business Studies/Marketing/Economics or a related discipline

Work Experience:

  • Minimum three (3) to five (5) years’ experience in Consumer Appliances/Electrical Home Appliances industry.
  • Proven experience on dealer’s network is an advantage.


Requisition Number:  149590
Job Function:  Sales

Apply now »