Title:  Manager, eCommerce

Job Summary

Manage sales (80%) and digital marketing (20%) in e-tail and e-commerce channel

General Responsibilities

• Responsible for end-to-end e-commerce/e-tail performance including sales, promotions, availability, pricing, listings content, listing ranking, on-site visibility, off-site traffic generation, order management, order fulfilment, after-sales service etc
• Develop and implement sales strategies and generate sales revenue on behalf of brands(clients) across e-retailers and marketplaces
• Manage reporting of sales and projected sales/margin forecasts. Evaluate trends and form meaningful conclusions to facilitate strategic decisions
• Liaise with e-commerce/e-tail partners to build relationships and network, understand category and brand performance across channels and advise on strategies to drive and achieve business objectives
• Work closely with the cross-functional and cross-BU teams to ensure efficient and effective execution, leveraging support resources and standard operating procedures to ensure a reliable and consistent customer experience, aligned with best-practices
• Conduct business reviews together with brand manager and develop deep insights and actionable recommendations from post-evaluation analyses and incorporate into customer strategies.
• Develop, monitor and recommend improvement initiatives on business processes, customer services and new techniques
• Monitor sales performance vs approved A&P budget
• Regularly analyze trade returns and develop action plans to drive down returns or errors in delivery.
• Formulate and execute digital marketing demand-generation initiatives including but not limiting to on-site activity, social media, display, eDM, SEO and SEM
• Manages inventory (ensure stock balancing between online and offline), promotional mechanism (e.g. bundles creation, discounts activation, vouchers etc.
• Robust in research and analysis of new online opportunities.
• To undertake other responsibilities and duties as may be assigned from manager from time to time
• To participate and support any teamwork activities from time to time.

Functional Skills and Knowledge

• Minimum 5 years’ experience in a similar role
• Minimum three years’ experience in a managerial capacity
•  Preferably from platform(s) and/or managing brand’s eCommerce business.
• Demonstrate advanced knowledge and understanding of the eCommerce industry/technology/market/competitors/customers
• Demonstrate strong commercial skills and proven key account management experience across e-retailers and marketplaces
• Demonstrate a general understanding in all aspects of supplier-customer relationship management including supply chain operations, finance, digital marketing and branding
• Strong negotiation and communications skills.
• Critical thinking and creativity in problem solving
• Quick learner on technology.
• Excellent collaboration and agile in implementing fast-paced online environment onto DKSH

Education

Degree in Sales/Marketing, Business Management or related fields