Title:  Senior Specialist, Digital Marketing

Job Summary

DKSH is seeking an experienced digital marketing professional to lead SEO, AI-driven search optimization, and corporate social media initiatives. The role focuses on enhancing digital visibility, managing online reputation, driving regional campaigns, and leveraging emerging AI technologies to support business growth, audience engagement, and digital transformation across multiple markets.

General Responsibilities

Website & Search Optimization

• Develop, execute, and monitor strategies for traditional Search Engine Optimization (SEO), including performance reporting and continuous improvement initiatives.
• Drive the research, planning, and execution of advanced search optimization strategies, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search technologies.
• Enhance brand visibility across AI-powered and generative search platforms through effective on-page and off-page optimization techniques.
• Oversee technical SEO and AEO initiatives, including log file analysis, robot directives, structured data implementation, schema markup, and Core Web Vitals optimization.
• Support marketing teams in adapting to evolving consumer behaviors influenced by agentic AI, ambient AI, and emerging digital technologies.

Social Media

• Lead the management and administration of all corporate social media channels and digital platforms.
• Track audience engagement, social media trends, and community growth to improve digital performance.
• Monitor online platforms for reputational issues and manage potential digital crisis situations proactively.
• Prepare regular analytics and performance reports with actionable recommendations for stakeholders.
• Establish and maintain digital marketing policies, governance frameworks, and standard operating procedures (SOPs).

Functional Skills and Knowledge

• Minimum of 5 years of experience in digital marketing, social media management, or digital communications.
• Proficiency in digital tools such as Hootsuite, Talkwalker, and Screaming Frog.
• Proven experience managing regional or multi-market digital campaigns.
• Strong hands-on expertise in SEO, paid advertising, website analytics, and social media management.
• Experience collaborating with external agencies, technology partners, and service providers.
• Excellent written and verbal communication skills in English.
• Familiarity with AI-powered marketing technologies and digital transformation initiatives is an advantage.
• Highly motivated, dependable, resilient, and committed to delivering results.
• Prior experience working with B2B brands or industries is preferred.

Education