Title:  Senior Executive, Product Management

About the Role

The Manager, Product Management plans, organizes, and implements marketing activities in line with departmental objectives for DKSH's Healthcare business in Malaysia, integrating directions from own brands and local market requirements across advertising and promotions, product management, and trade marketing. This role is central to driving brand performance, ensuring effective budget utilization, and delivering sustainable commercial outcomes across the assigned portfolio.

What You Will Deliver

Support the management of the brand's Profit and Loss (P&L) and ensure preset objectives are met through the execution of sound marketing strategies and plans

Support and implement the approved Marketing budget, optimizing the allocation of funds to build brand awareness and drive brand sell-through

Gather market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and guide strategic decision-making

Ensure an optimum balance across all marketing activities, including:

• Brand building exercises such as conferences, roadshows, Continuing Medical Education (CME) sessions, Round Table Discussions (RTDs), and product launches
• Internal and external product training and education initiatives

Formulate and monitor the implementation of Advertising and Promotions (A&P) strategies, evaluating their effectiveness in meeting business objectives

Work with agencies to ensure reasonable rates are secured for Point-of-Sale Materials (POSM)

Play a strategic role in ensuring product range and selection meets current market trends and local requirements

Monitor the brand's proactive approach towards patient preferences at the local level to maintain relevance and competitive positioning

Ensure inventory levels are managed within contractual agreements to support operational efficiency

Conduct financial feasibility studies of promotional activities to ensure alignment with profit objectives

Lead new product launches, encompassing the development of product launch plans, timelines, retail pricing strategy benchmarked against product and margin strategy, roll-out timing, sample preparation where applicable, POSM support requirements, and display standards, in collaboration with sales and finance teams

What You Bring

• Degree or professional qualification in Business, Marketing, Science, or a Medical-related field
• Proven track record with 3 to 5 years of experience in a similar role
• In-depth knowledge of the pharmaceutical industry, including market dynamics, regulations, and product categories
• Strong understanding of marketing principles, strategies, and best practices
• Strong understanding of regulatory frameworks within assigned territories, including product handling, storage, and compliance requirements
• Ability to analyze market data, interpret clinical trial results, and assess product performance to drive informed decision-making
• Ability to build and maintain strong relationships with internal and external stakeholders
• Ability to manage multiple projects simultaneously, prioritize tasks, and consistently meet deadlines
• Excellent written and verbal communication skills with the ability to effectively convey product information and marketing messages
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Fluent in English, both written and spoken; proficiency in additional languages is an advantage

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Sales.