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Title:  Medical Marketing Manager

Location: 

Jalan Buroh, SG, SG

Global Business Unit:  CG
Job Function:  Sales
Requisition Number:  190879
Description: 

Job Summary

Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives

General Responsibilities

  • Manage and support Brand equity top of the mind awareness through regional/global symposium.
  • Ensuring that the team’s activities build healthcare professionals’ top of the mind awareness for the product range through engagements in the clinics.
  • Maintain or improve the Product Brand’s market share position.
  • Ensure the field team’s monthly Salesforce Effectiveness through coaching and planning.
  • Guide and assist Approved Emails content creation with designated team lead for monthly usage.
  • Ensure A&P forecast accuracy of spend vs budget.
  • Manage RTF stock shelf life accuracy and disposable teats to minimize overall stock write-off
  • Drive Point of market entry (POME) initiatives to maintain/improve brand awareness and new user acquisition.
  • Lead and manage Brand presence in all medical conferences.
  • Ensure that the team hits the intended target of unique and complete leads from non-covered products for CRM.
  • Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
  • Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
  • Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
  • Prepare marketing reports/updates/analysis for management presentation and decision-making
  • Lead and plan the Return to forecast (RTF) inventory.

Leadership Responsibilities

  • Manage and oversee team’s delivery of team/function goals to drive execution against goals set
  • Drive and manage learning and development of team in the area of Marketing and DKSH behavior to achieve team/function goals
 

Skills and Experience

  • Demonstrate sound knowledge and understanding of the business and industry
  • Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
  • Demonstrate advanced research and analytical skills
  • Demonstrate fluency in English (both written and spoken)
  • Minimum five to eight years’ experience in a similar role
  • Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline

 

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Requisition Number:  190879
Job Function:  Sales

Apply now »