Title:  Marketing Executive

About The Role

As a Marketing Specialist, your day-to-day tasks will involve planning, executing, and optimizing digital marketing campaigns as well as offline events. You will be responsible for managing social media accounts, creating engaging content, conducting market research, preparing printed and digital marketing tools, organizing customer events, and staying up to date with industry trends.

You will work closely with the Sales and Applications/Technical Specialist teams to develop scientific and technical content for the laboratory instruments, equipment, and consumables that DKSH Technology's Scientific Solutions (SCS) division represents on behalf of its principal brands (Malvern, TE, Neogen, PacBio, Biokar, Eltra). You will also manage email marketing through Pardot, track event and campaign performance through Salesforce (SFDC), and support the lead-to-opportunity conversion process in partnership with the sales team-serving customers across pharmaceutical manufacturing, food & beverage, material science, life science/biotech, and academic/industrial laboratories.

What You Will Deliver

• Manage social media accounts and create engaging content for the scientific/laboratory audience (e.g., LinkedIn, technical communities).
• Support SEO/SEM and content for the online product/e-commerce platform (lab equipment and consumables listings).
• Track and support the lead-to-opportunity conversion process in Salesforce (SFDC), working closely with sales and applications specialists.
• Define and monitor lead scoring/qualification criteria (MQL to SQL handoff) with sales alignment.
• Prepare regular marketing performance dashboards/reports (campaign ROI, email metrics, pipeline contribution, consumables reorder trends) for management and principals.
• Plan and execute email blast campaigns to customers (labs, QC managers, procurement, researchers) using Pardot.
• Plan, create, and optimize digital marketing campaigns and content across channels for instruments, equipment, and consumables.
• Develop scientific and technical content (application notes, technical datasheets, case studies, webinar content) in collaboration with the Sales and Applications/Technical Specialist teams.
• Prepare printed and digital marketing tools (brochures, product sheets, presentations) covering the equipment and consumables portfolio for sales use.
• Plan and organize customer events, and trade shows/lab exhibitions end-to-end (venue, logistics, vendors, budget).

What You Bring

• Proven experience in digital marketing or a related field.
• Proficiency in utilizing digital marketing tools and platforms.
• Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong written and verbal communication abilities.
• Ability to work independently and as part of a team.
• Creative thinking and a keen eye for detail.
• Bachelor's degree in marketing, communication, or a relevant field.
• Certifications in digital marketing are a plus.
• Working knowledge of Salesforce (SFDC) and Pardot, or similar CRM/marketing automation platforms, is preferred.
• Familiarity with, or strong interest in, the scientific/laboratory instrumentation industry (analytical, life science, or material science equipment) is an advantage.
• Event and exhibition management experience, including vendor and budget coordination.
• Comfortable interpreting basic performance data (campaign, email, and CRM metrics) to inform decisions.

Why Join DKSH