Title:  Supervisor Key Account Management

Job Summary

Supervisor, Key Account Management is responsible for managing General Trade customers, ensuring daily sales operations, providing customer care, and implementing sales programs and in‑store activation activities. The role includes tracking sales targets, developing customer relationships, coordinating internally to ensure on‑time delivery, as well as capturing and handling market information and customer feedback.

General Responsibilities

• Support superior in managing day-to-day operation to ensure efficient coverage to key customers.
• Provide inputs to sales plans based on experience. Implement action plans to achieve sales targets for assigned customers/territories.
• Track progress against key performance indicators and sales plans. Prioritize and review daily sales activities performed.
• Call/visit existing and prospective customers to solicit orders, gain demonstrations and quotation opportunities. 
• Plan and execute tailored in-store activations, roadshows, and consumer promotions (e.g., price-offs, advertised offers) to drive offtake.
• Report on the activities and products of the competitors.
• Record sales data for reporting and tracking purposes. Maintain relevant customer data in appropriate customer relationship management databases.
• Execute continuous improvement activities to enhance sales processes, sales plans, customer satisfaction, etc. to improve sales targets.
• Maintain customer feedbacks/issues and follow up on customer issues.
• Respond to customer orders and queries. Inform current and prospective customers of promotions and new/upgraded products.
• Work with internal stakeholders to ensure timely delivery of products/systems. 
• Support internal stakeholders in relationship development with key customers.

Functional Skills and Knowledge

• Experience in handling Pet Care or related areas.
• Demonstrate basic knowledge and understanding of the industry/ market/ competitors/ customers/ products/ services and selling skills.
• Possess basic knowledge of regulatory requirements of products within assigned territories, including handling procedures, shelf life, etc.
• Willing to travel and cover more than 1 area.
• Strong communication and negotiation skills.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).
• Good command in English, both written and spoken