Title:  Specialist, Market Insights and Analytics

About The Role

The role requires strong expertise in market and category analysis, combined with hands-on Power BI and SQL capabilities. The specialist will take ownership of analytical design and dashboard delivery—from defining business questions and evaluating sources to preparing data, building dashboards, and communicating insights.

What You Will Deliver

1. Market Insights & Analytical Design

• Work with stakeholders to define business questions, analytical priorities, and KPIs.

• Analyze market size, category growth, market share, brand performance, channel dynamics, competitors, and pricing.

• Interpret consumer and market trends to identify business opportunities and provide actionable recommendations.

• Translate market intelligence needs into analytical frameworks, data requirements, and dashboard specifications.

2. Market Data Structuring & Quality

• Collect, extract, clean, transform, and consolidate market data from sources such as Nielsen, Kantar, Euromonitor, and internal tracking using SQL and Power Query.

• Establish consistent data mappings across categories, brands, companies, channels, geographies, and reporting periods.

• Assess data quality, comparability, and limitations to ensure accuracy and reliability.

• Maintain data documentation, source references, transformation rules, and validation checks.

3. Power BI & Market Dashboard Development

• Design and develop Power BI dashboards to support market and commercial analysis.

• Build data models, DAX measures, and visualizations to deliver relevant market insights.

• Ensure dashboard accuracy, data traceability, and clear analytical flows for users.

• Maintain and improve dashboards, troubleshoot data issues, and document update procedures.

• Collaborate with IT and technical teams on data integration, infrastructure, and access requirements.

What You Bring

Market Insights

• Strong understanding of market sizing, growth, market share, category, channel dynamics, and competitor analysis.

• Ability to translate business questions and market data into actionable insights.

Technical Skills

• Proficient in Power BI (Power Query, DAX, data modeling) and SQL (data extraction, transformation, and validation).

• Strong Excel skills and ability to build structured, maintainable datasets and dashboards.

Delivery & Communication

• Ability to work independently, manage projects, prioritize tasks, and engage stakeholders.

• Good English communication, attention to detail, and critical thinking.

Qualifications & Experience

• Bachelor’s degree in Marketing, Economics, Statistics, Business Analytics, Data Science, or related fields.

• 1–3 years of experience in Market Intelligence, Market Insights, Category Insights, or Commercial Analytics.

• Hands-on experience with Power BI, SQL, and FMCG/Retail market data is preferred.

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Sales.

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