Title:  *Sales Director

About the Role

The Director, Sales Management leads DKSH's national sales strategy across Modern Trade (MT), General Trade (GT), E-Commerce, and Key Account Management in Vietnam. This role drives sustainable revenue growth, strengthens route-to-market capabilities, and builds a high-performing, omni-channel sales organization for DKSH and its clients.

What You Will Deliver

Commercial Strategy & P&L Management

• Drive overall commercial performance, including Net Sales, Gross Profit, and Sales Margin across MT, GT, and emerging channels
• Lead business planning, forecasting, target setting, channel strategy, and trade investment optimization with strong ROI focus
• Identify and drive growth initiatives, including channel expansion, portfolio growth, and market development

Route-to-Market & Channel Development

• Optimize nationwide route-to-market strategy, GT coverage, distributor capability, and territory management
• Strengthen MT strategic selling, joint business planning, and category partnerships with key accounts
• Lead channel segmentation and resource allocation to maximize business returns

Customer & Commercial Excellence

• Build strategic relationships with retailers, distributors, clients, and key stakeholders
• Translate client strategies into actionable customer and channel growth plans
• Drive excellence in 5P execution, sales governance, promotional effectiveness, and performance management
• Utilize commercial analytics and market insights to identify growth opportunities and business improvements

E-Commerce & Digital Commerce

• Develop and execute e-commerce strategies across marketplaces, D2C, and quick commerce platforms
• Drive online sales growth, digital shelf excellence, and platform partnerships (Shopee, Lazada, TikTok Shop, etc.)
• Leverage digital analytics and performance metrics to improve ROI and commercial effectiveness

Key Account Management

• Lead KAM team to deliver revenue growth, joint business plans, and customer excellence
• Strengthen strategic partnerships through category strategy, promotions, and in-store execution
• Coach and develop KAM capabilities while monitoring commercial KPIs and customer satisfaction

Cross-Functional Leadership

• Collaborate with Supply Chain, Finance, HR, Operations, and Client Management to drive operational excellence and supply chain alignment
• Improve forecast accuracy, inventory health, and end-to-end business performance

What You Bring

• Bachelor's degree in Business, Marketing, Economics, or a related field; Master of Business Administration (MBA) or equivalent postgraduate qualification is preferred
• Minimum 15 years of experience in Fast-Moving Consumer Goods (FMCG) or Consumer Goods sales or commercial roles
• At least 5 to 7 years in senior leadership managing national MT and GT operations, with experience leading e-commerce and/or key account management teams
• Proven track record in Profit and Loss (P&L) ownership, distributor management, and working with multinational clients and principals
• Deep expertise in route-to-market design, key account leadership, joint business planning, and trade term negotiation
• Proven e-commerce expertise including marketplace management, digital shelf execution, and platform partner engagement
• Strong leadership, stakeholder management, and cross-functional collaboration skills
• Strong knowledge of the Vietnam market; fluent in English

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Sales.