Title:  *Sales Director

Job Summary

Lead and drive the overall sales strategy and execution across Modern Trade, General Trade, E-Commerce, and Key Account Management to achieve revenue, profitability, and distribution targets. Strengthen route-to-market capabilities, build strategic customer partnerships, and develop a high-performing, omni-channel sales organization to support sustainable business growth for DKSH and its clients.

General Responsibilities

Commercial Strategy & P&L Management

• Drive overall commercial performance, including Net Sales, Gross Profit, and Sales Margin across MT, GT, and emerging channels
• Lead business planning, forecasting, target setting, channel strategy, and trade investment optimization with strong ROI focus
• Identify and drive growth initiatives, including channel expansion, portfolio growth, and market development

Route-to-Market & Channel Development

• Optimize nationwide route-to-market strategy, GT coverage, distributor capability, and territory management
• Strengthen MT strategic selling, joint business planning, and category partnerships with key accounts
• Lead channel segmentation and resource allocation to maximize business returns

Customer & Commercial Excellence

• Build strategic relationships with retailers, distributors, clients, and key stakeholders
• Translate client strategies into actionable customer and channel growth plans
• Drive excellence in 5P execution, sales governance, promotional effectiveness, and performance management
• Utilize commercial analytics and market insights to identify growth opportunities and business improvements

E-Commerce & Digital Commerce

• Develop and execute e-commerce strategies across marketplaces, D2C, and quick commerce platforms
• Drive online sales growth, digital shelf excellence, and platform partnerships (Shopee, Lazada, TikTok Shop, etc.)
• Leverage digital analytics and performance metrics to improve ROI and commercial effectiveness

Key Account Management

• Lead KAM team to deliver revenue growth, joint business plans, and customer excellence
• Strengthen strategic partnerships through category strategy, promotions, and in-store execution
• Coach and develop KAM capabilities while monitoring commercial KPIs and customer satisfaction

Cross-Functional Leadership

• Collaborate with Supply Chain, Finance, HR, Operations, and Client Management to drive operational excellence and supply chain alignment
• Improve forecast accuracy, inventory health, and end-to-end business performance

Functional Skills and Knowledge

• Strong commercial and P&L management capability with proven growth achievements
• Expertise in MT & GT management, route-to-market strategy, distributor, and key account leadership
• Hands-on experience in e-commerce platforms, digital commerce, and online marketplace management
• Strong skills in strategic planning, forecasting, trade investment, and category management
• Good understanding of retail operations, shopper insights, and 5P execution
• Strong leadership, stakeholder management, and cross-functional collaboration skills

Education

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• MBA or equivalent postgraduate qualification is preferred.