Title:  *Regional Sales Manager (FMCG)

Job Summary

To successfully lead the sales team to implement all brand and trade channel plans at Point Of Purchase to ensure excellent in store execution
as well as to implement sales models effectively and efficiently. Market cover : Central

General Responsibilities

▪ In close working with National Sales Manager to work out the distribution strategies and coverage plan to maximize the sales potential of different areas in the regions.
▪ To be responsible for making monthly planning to increase the distribution coverage, to set the route plans and call frequency, active outlets by supplier, by category and by key SKU.
▪ Based on the monthly sales target set by Trade Marketing team to set the achievable sales target to ensure that the sales team can reach monthly the target.
▪ Based on the report formats initiated by Trade Marketing team to gather timely and reliable information about distribution by supplier, by SKU, OOS, inventory at store level/stockiest, order strike rates to measure the sales team’s performance as well as the information about the market, competitors’ activities, consumer purchasing trends, etc. that will help leadership team to make right decisions.
▪ To be responsible for recruiting and select the qualified sales team, to provide sales training, to direct, coach, motivate and evaluate the
performance of sales team on monthly/quarterly basis in order to make sure that the productivity of sales team is always improved.
▪ To work with NSM to propose the size of sales force, sales structure, to describe job description for various positions of sales team, to set sales team KPIs, route plans, distribution coverage, etc.
▪ To work closely with Manager, Capacity Development to provide necessary training courses for sales team to increase the productivity of sales team.
▪  In addition, to develop the suitable program to develop potential sales team member to higher level in organization.

Functional Skills and Knowledge

• Demonstrate advanced knowledge and understanding of the industry/market/competitors/customers
• Demonstrate advanced knowledge and a proven sale track record in assigned territories/products/services and an existing network of contacts
• Demonstrate advanced negotiation skills
• Demonstrate advanced research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).

Education

Degree or professional qualification in Business Studies/Marketing/Economics or a related discipline

#LI-AD1