Title: * Product Executive (Marketing)
Ho Chi Minh, VN, VN
About The Role
- The Product Executive drives the execution of integrated marketing activities across assigned Over-the-Counter (OTC) and consumer health products, with a primary focus on Customer Marketing, supported by Healthcare Professional (HCP) and Consumer Marketing initiatives. This role contributes to DKSH's business growth by enhancing product visibility, strengthening trade execution, and deepening brand engagement across pharmacy channels
What You Will Deliver
- Plan and execute trade promotions and in-store merchandising at pharmacies to meet sales targets
- Develop and gain approval for pharmacy partnership materials, including promotional campaigns and visibility programs
- Evaluate trade promotion effectiveness through sales performance analysis and Return on Investment (ROI) measurement
- Consolidate monthly market updates and competitor activity reports for Client and management
- Prepare post-campaign reports and performance analysis using Microsoft Excel and Pivot Tables
- Develop Healthcare Professional (HCP) engagement materials and activities to strengthen product knowledge and brand advocacy
- Organize HCP activities including webinars, Continuing Medical Education (CME), Continuing Pharmacy Education (CPE) events, and Congresses
- Create product presentations for pharmacy professionals and conduct quarterly field force product training
- Coordinate consumer-facing promotional materials across social media and digital platforms, ensuring brand, regulatory, and medical compliance
- Manage agency project delivery to ensure quality and timely execution within approved budgets
- Administrative duties and coordination tasks as required
What You Bring
- Bachelor's degree in Pharmacy (University qualification in Pharmacy is mandatory)
- 2 to 3 years of experience in pharmaceutical marketing, preferably in OTC or Consumer Healthcare
- Good command of English in both written and spoken communication
- Strong analytical and reporting skills, particularly in evaluating trade promotion effectiveness using Microsoft Excel, including Pivot Tables
- Strong presentation skills and proficiency in Microsoft PowerPoint
- Experience working with creative and digital agencies and managing the development of promotional materials, with strong attention to detail
- Basic knowledge of Canva
- Strong communication and interpersonal skills, with the ability to collaborate effectively with clients and local teams
Why Join DKSH
At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Consumer Healthcare Marketing.
#LI-TP1