Title:  Executive Trade Marketing (category: milk powder)

Job Summary

This position ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

General Responsibilities

1. Channel Retailers Value proposition (40%)
• Planning Display programs in growing TVP & total display facings for respective categories
• Reviewing channels & outlet segmentation in planning Key retailers tiering for growing sales via monthly/ quarterly programs & ad-hoc programs.
• Follow up with sales team per deployed plans for improvement & ensure tracking/ measurements in-placed.
• Establish channels building blocks & set sales objectives /control to create sales plans and quota for each channels and areas in support of national sales targets.
• Work closely with Marketing team in integrating marketing activities calendar into one commercial plan & carry out the best synergy at respective channels.
• Leading Merchandisers, Review Shopper Activation activities / random check according to aligned working plan for effectiveness.
• Establishing channel forecast and developing demand forecast, ensure connecting well to regional supply chain team for rolling forest & PO timing compliance.
• Projecting & deliver expected sales volume and profit for existing and new products.
• Set and analyze sales data to implement and administer methods and procedures to enhance sales & fundamental improvement of company.
• Develop and maintain relationships with each Activation Agencies.

2. Shoppers/ Retailers Promo & Shoppers communication (30%)
• POG & OSA planning, deployment & improve in delivering winning displays points & compliance
• Display & TVP Planning: Display points & displays tools research & planning according to budget.
• Set up & follow up PDCA (Plan – Do – Check – Action) process at the distributors team/ Regions for critical business cycles.
• Tracking & Follow up Execution of initiatives per channels via distributor teams.
• Tracking & Follow up key measurements thru assessing report system from distributors, contributing to system improvement for robust reports.
• Setting up & conduct weekly/ monthly meeting with key stakeholders.

3. Category Launch Initiatives Management (20%)
• Partner with local and regional marketing team in building up Category initiatives, input channels planning for gates approval preparation.
• Research channels & shopper insights in developing winning categories launch initiatives at channels.
• Develop channels plan, fundamentals targets & align with sales leaders for successful launch of category initiatives..
• Deploy & follow up on launch plan in ensuring category initiatives targets being met. Analyse sales data, trends and review performance metrics set for Visibility & Activation effectiveness.

4. Others
• Engage and support internal team members so that they can be productive and 10%
always ensure open and effective communication within the organization.
• Drive productivity, continuous service improvement and resources optimization to improve costs and efficiency.
• Any other tasks or assignment from reporting manager/ Glico Sales Head.

Functional Skills and Knowledge

• At least 2 - 3 years of professional experience in Trade Marketing, Shopper Marketing, Category planning.
• Knowledge of FMCG categories, baby categories is preferred.
• English for communication.
• Excellent analytical and organization skills
• Ability to resolve conflicts, propose solutions for business
• Strong communication and presentation skills
• Able to work under pressure and display teamwork

Education

• Bachelor Degree in Business, Marketing, Business Administration or equivalent