Title:  * Executive Key Account (H&B)

Job Summary

• This role drives sales performance and in-store visibility while managing Beauty Advisors and retailer relationships. It also tracks sales trends, monitors competitors, and supports market activities to strengthen brand presence.

General Responsibilities

1. Sales-Out & KPI Management
  •  Drive sales-out performance across assigned retailers to achieve monthly and quarterly KPIs
  •  Track daily/weekly/monthly sales results by store and SKU
  •  Identify gaps vs target and propose action plans to improve sell-out
  •  Coordinate promotions, campaigns, and new product launches in-store
2. In-store Display & Visibility
  •  Ensure correct planogram, display, tester, POSM, and visual merchandising execution in stores
  •  Work closely with store teams to maintain brand visibility and premium appearance
  •  Monitor and report on compliance with agreed display standards
3. People Management (Beauty Advisors)
  •  Manage and supervise  Beauty Advisors across assigned stores
  •  Monitor time-in / time-out, attendance, and daily working discipline
  •  Follow and motivate PGs BAs to improve selling skills and product knowledge
  •  Evaluate individual performance and support incentive ( special case BA absence)
4. Sales Tracking 
  •  Follow up sales-out by SKU to identify fast-moving and slow-moving items
  •  Analyze stock levels and sell-through to avoid OOS or overstock
  •  Recommend purchase orders (sales-in) based on sell-out performance and forecast
  •  Coordinate with sales DKSH to push PO weekly as POSM
5. Competitor & Market Monitoring
  •  Conduct regular competitor checks (price, promotion, display, new launches)
  •  Collect market intelligence and provide insights to management
  •  Identify opportunities and risks in each retailer
6. Retailer & Ad-hoc Market Support
  •  Build good working relationships with store managers and retailer teams
  •  Support ad-hoc tasks such as store openings, adhos, activation or urgent issues
  •  Handle in-market problems quickly and professionally

Functional Skills and Knowledge

• 1–3 years of experience in Sales Operations, Retail Operations, or Trade Marketing
• Experience in beauty, FMCG, or modern trade retail is a strong advantage
• Strong understanding of sales-out, sell-through, and SKU management
• Experience managing PGs / Beauty Advisors
• Good analytical skills with ability to work on sales reports and Excel

Education

• Bachelor's in Business Administration / Sales & Marketing or related major

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