Title:  Assistant Manager, Trade Marketing

Job Summary

Focused trade strategies for category in each key account and trade channel.

General Responsibilities

1. Channel Retailers Value proposition

· Planning Display programs in growing TVP & total display facings for respective categories

· Reviewing channels & outlet segmentation in planning Key retailers tiering for growing sales via monthly/ quarterly programs & ad-hoc programs.

· Follow up with sales team per deployed plans for improvement & ensure tracking/ measurements in-placed.

· Establish channels building blocks & set sales objectives /control to create sales plans and quota for each channels and areas in support of national sales targets.

· Work closely with Marketing team in integrating marketing activities calendar into one commercial plan & carry out the best synergy at respective channels.

· Leading Merchandisers, Review Shopper Activation activities / random check according to aligned working plan for effectiveness.

· Establishing channel forecast and developing demand forecast, ensure connecting well to regional supply chain team for rolling forecst & PO timing compliance.

· Projecting & deliver expected sales volume and profit for existing and new products.

· Set and analyse sales data to implement and administer methods and procedures to enhance sales & fundamental improvement of company.

· Develop and maintain relationships with each Activation Agencies. 

2. Shoppers/ Retailers Promo & Shoppers communication

· POG & OSA planning, deployment & improve in delivering winning displays points & compliance

· Display & TVP Planning: Display points & displays tools research & planning according to budget.

· Set up & follow up PDCA (Plan – Do – Check – Action) process at the distributors team/ Regions for critical business cycles. 30%

· Tracking & Follow up Execution of initiatives per channels via distributor teams. · Tracking & Follow up key measurements thru assessing report system from distributors, contributing to system improvement for robust reports. · Setting up & conduct weekly/ monthly meeting with key stakeholders.

Functional Skills and Knowledge

· At least 5 years of professional experience in Trade Marketing , Shopper Marketing , Category planning, manager level.

· Knowledge of FMCG categories, Baby categories is preferred.

· English for communication.

· Excellent analytical and organization skills. 

· Ability to resolve conflicts, propose solutions for business.

· Strong communication and presentation skills

· Able to work under pressure and display teamwork

Education

Bachelor Degree in Business, Marketing, Business Administration or equivalent