Title:  Senior Specialist, Digital Business

Job Summary

This is a full-time role for a Digital Marketing Specialist, a part of a regional team where you have opportunities to work with exciting brands in the region! 

The Digital Marketing Specialist will be responsible for day-to-day tasks associated with ad optimization, data analysis, and communicating with the marketing and ecommerce teams. 

The digital marketing specialist is an expert in performance digital marketing campaigns; he/she is rich in knowledge in ad operations in the ecommerce world, where they can apply their expertise in campaign execution to meet digital sales growth and optimize for the highest ROAS. The digital marketing specialist is confident and articulate in providing clear, constructive digital marketing/media plans to our stakeholders in marketing for SG, MY, TH, TW, HK, VN, AU, etc.

General Responsibilities

• Act as a performance digital marketing expert to brands and ecommerce teams.
• Present campaigns report, key insights, and recommendation to stake holders such as brand mangers, commercial manager, ecommerce heads on monthly and quarterly basis.
• Execute online ads, oversee ad set-up, optimization, and execution.
• Analyze data from various media channels to drive campaign results.
• Collaborate with client teams to optimize e-commerce and develop marketing plans.
• Allocate and monitor budgets, generating regular reports on campaign performance.
• Manage day-to-day campaign implementation and stay updated on relevant media trends.
• Optimize campaigns to provide the highest ROAS to our clients.

Functional Skills and Knowledge

• 2+ years of experience in digital media planning/buying/ad optimization.
• Experience with Google Ad Manager, Facebook Ads Manager, onsite advertising solutions on e-marketplaces such as Lazada or Shopee, or similar digital advertising platforms
• Analytical skills and experience with data analysis relevant to digital marketing
• Strong written and verbal communication skills, with the ability to effectively communicate with marketing and sales teams
• Good command of English. Able to communicate in English, both written and spoken.

Education

Bachelor Degree is required.