Title:  Senior Manager Group Trade Marketing and Channel Development

Job Summary

Develop and drive trade marketing and channel development capabilities across markets by establishing frameworks, tools, and best practices to support effective channel strategies, trade promotion management, and in-store execution.

General Responsibilities

• Develop trade marketing frameworks, guidelines, and tools to support markets in planning and executing trade marketing initiatives.
• Support markets in developing channel strategies and channel activation plans aligned with Route-to-Market priorities.
• Provide guidance on trade promotion design, promotion mechanics, and promotion evaluation to improve trade investment effectiveness.
• Support development of shopper activation programs and in-store marketing initiatives to enhance product visibility and consumer engagement.
• Support markets to analyze market trends, customer behavior, and competitive activities to identify opportunities for improving trade marketing strategies.
• Develop best practice sharing platforms across markets to accelerate capability development.
• Support markets in developing trade marketing capabilities through workshops, coaching, and knowledge transfer.
• Work closely with sales, client management, and marketing teams to ensure alignment between commercial priorities and trade marketing initiatives.
• Support pilot initiatives and strategic projects related to channel development, shopper activation, and execution excellence.

Functional Skills and Knowledge

• Strong understanding of trade marketing principles, channel strategy, and shopper activation.
• Knowledge of retail channels and customer dynamics across modern trade and general trade environments.
• Experience in designing and evaluating trade promotion programs.
• A strong analytical capability and structured problem-solving skills (ability to analyze market data, sales performance, and promotion effectiveness)
• Knowledge of in-store execution standards, merchandising practices, and retail activation.
• Ability to translate commercial strategy into practical activation programs.
• Strong analytical capability and structured problem-solving skills.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word)
• Strong communication skills in English (written and spoken)

Education

• Bachelor’s degree or professional qualification in Business, Economics, Marketing, Data Analytics, or a related discipline.
• Minimum 5–8 years of experience in commercial analytics, sales effectiveness, commercial excellence or strategy roles.
• Experience in FMCG, distribution or commercial organizations preferred.
• Experience working with sales performance analytics or sales productivity improvement initiatives.
• Exposure to regional or multi-market environments is an advantage.