Title:  Assistant Manager Digital Business

Job Summary

Are you a digital marketing expert with a passion to help global brands grow in APAC? We're seeking a highly motivated and talented individual to join our global ecommerce team as a Digital Marketing Expert! The ideal candidate should have a passion for digital marketing and a proven track record of success in executing marketing campaigns across various digital channels. In this exciting role, you'll be responsible for working with our local markets and business units in developing and executing best-in-class, cutting-edge B2C digital marketing strategies that drive business growth and maximize ROI. You'll focus on utilizing Social Media Ads, eCommerce onsite Ads, Search Marketing, and Affiliate marketing to help many brands grow in their targeted regions and countries. This is a “roll up your sleeves” role, where you will be handling the full campaign consultation, planning, implementation, optimization, and reporting. Join our team and take your career to new heights with this exciting opportunity!

General Responsibilities

• Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
• Work closely with sales and oversee initiatives to meet digital sales objectives.
• Co-ordinate and co-operate with country teams and other business functions to drive e-commerce sales through contribution of digital media.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Take a proactive role in hands-on ad operations, actively participating in the setup, execution, and optimization of digital advertising campaigns.
• Implement advanced targeting strategies, keyword optimization, and ad creative testing to maximize campaign effectiveness.
• Monitor key performance indicators (KPIs) and analyze data to make real-time adjustments, ensuring the best possible return on ad spend (ROAS).
• Provide actionable insights and recommendations based on performance data, contributing to the continuous improvement of digital marketing strategies.
• Troubleshoot and resolve ad-related issues promptly, demonstrating a hands-on approach to optimizing campaign delivery.
• Occasionally providing training and workshops to team members or clients on the latest ad operations techniques and best practices, promoting skill development and knowledge sharing within the digital marketing team.

Functional Skills and Knowledge

• Good knowledge of B2C Performance Marketing channels including, but not limited marketing place onsite advertising, display & native advertising, search engine marketing, social media, affiliate & KOL marketing.
• Develop and execute innovative B2C digital marketing campaigns to drive business growth and maximize ROAS.
• Collaborate with cross-functional teams, including content, creative, and brand teams to plan and execute effective digital media campaigns both onsite and offsite.
• Monitor, analyze, and report campaign performance for brands using tools such as Google Analytics and adjust strategies accordingly.
• Proven experience in media planning, buying and optimization for lead and conversion campaigns
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• This is a regional role; English is the main communication language.
• This role is hands-on and consultative, requiring the setup and optimization of campaigns independently, as well as providing consultation based on results

Education

Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management

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