Title:  Manager, Commercial Effectiveness

Job Summary

Develop, implement, and monitor sales and marketing capability development plans, training, processes, tools and systems, etc., to drive sales and marketing excellence

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable

• Manage and conduct capability development diagnosis, including training needs analyses. Highlight critical sales and marketing competencies required and recommend solutions.
• Develop, execute, and monitor capability development plans and initiatives to drive sales and marketing excellence.
• Develop and implement processes, tools, and systems to support capability development activities.
• Select/hire trainers (internal/external) to execute training programs. Up-skill trainers to ensure the execution of quality training programs.
• Develop and manage implementation of training programs to increase sales and marketing competencies, including delivery of training modules.
• Monitor and evaluate post-development outcomes (e.g. competency gaps closed, application of skills, etc.) to measure learning effectiveness.
• Evaluate effectiveness of the sales and marketing framework, plans, training, process, tools, and systems, etc. Identify areas for improvement and implement changes.
• Collaborate with sales and marketing teams to understand their development needs and customize development solutions that will increase their competency levels.
• Build and maintain long-term relationships with external vendors to ensure sustainability of provided services.
• Enhance the quality of FTF activity.
• Monitor the dashboard with a competitiveness perspective

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the industry/market/competitors/customers.
• Demonstrate sound knowledge in the general principles of sales and marketing; familiarity with the sales and marketing environment is a must.
• Demonstrate advanced research and analytical skills.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word, and PowerPoint)
• Demonstrate fluency in English, both written and spoken

Education

Degree or professional qualification in Business Studies/Marketing/Economics or a related discipline