Title:  Executive, Marketing Management

Job Summary

Execute marketing and promotional activities to help our clients achieve their sales targets and build brand awareness

General Responsibilities

• Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
• Conduct market situation analysis and market research to support the development of marketing strategies
• Conduct financial feasibility studies of advertising and promotional activities to ensure alignment with profit objectives
• Analyze and compare costs associated with advertising and promotional activates
• Track and update marketing plans and execution status
• Prepare all operational briefs and documents for the performance review meetings with clients
• Gather general market trends, market share and competitive information as guidance in gauging effectiveness of marketing activities
• Coordinate and communicate all planned activities to all operational departments and Business Units
• Establish close business relationships with media, advertising agents and industry players
• Co work with respective trade channel for promotional Mechanism, instore display and POSM.
• Other tasks assigned by immediate manager

Functional Skills and Knowledge

• Demonstrate strong understanding of clients' industry/business/products
• Demonstrate basic knowledge on principles and methods of marketing strategy, advertising and promotion
• Demonstrate basic knowledge on media production, communication and dissemination techniques and methods
• Strong analytical background and knowledge of statistical analysis methods
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
• Demonstrate fluency in local language and ideally in English, both written and spoken
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Education

Diploma/certificate in Marketing, or related discipline